Manufacturing coffee is an art. From purchasing to roasting, from grinding to packaging, every stage of the process demands a variety of skills and expertise. It takes a perfectionist to choose the highest quality coffee beans, a good ear to hear the songs sung by the beans as they roast, and meticulous attention to grind the coffee correctly. As with any artist, real coffee producers are not made but born. The secrets of producing coffee are passed on from father to son, from master to apprentice. The best formulas, received after many years of experience, are passed on from generation to generation.